Google API Usage Disclosure

Overview

Merkanthub is an e-commerce management platform that integrates with Google services to provide agencies and their client stores with unified analytics, content management, and marketing optimization. This page describes exactly what data we access from each Google service, why we need it, and how we handle it.

Data Access by Service

Google Analytics

What we access: Website traffic reports, audience demographics, acquisition channels, conversion data, and real-time visitor metrics.
Why: To provide a unified view of store performance across all connected e-commerce channels, enabling data-driven decisions about marketing and operations.
Access type: Read and write. Read for reporting; write to create custom dimensions or annotations that improve your analytics setup.

Google Ads

What we access: Campaign performance metrics, ad group data, keyword performance, cost data, and conversion tracking.
Why: To correlate advertising spend with e-commerce revenue, identify high-performing campaigns, and provide optimization recommendations.
Access type: Read and write. Read for performance analysis; write to apply campaign adjustments you approve through the platform.

Google Drive

What we access: Files and folders you explicitly share with or create through the platform.
Why: To enable document-based workflows such as report generation, content briefs, and collaborative planning within your team.
Access type: Read and write. Read to display shared content; write to create reports and documents on your behalf.

Google Calendar

What we access: Calendar events related to campaigns, deadlines, and operational milestones.
Why: To coordinate marketing campaigns, schedule automated actions, and keep teams aligned on deadlines.
Access type: Read and write. Read to display relevant events; write to create campaign-related calendar entries.

Google Docs

What we access: Document content in files you connect to the platform.
Why: To enable content management workflows, generate formatted reports, and support collaborative editing for marketing content.
Access type: Read and write. Read for content review; write for automated report generation and content creation.

Google Sheets

What we access: Spreadsheet data in files you connect to the platform.
Why: To enable data import/export workflows, generate structured reports, and support bulk operations such as product catalog updates.
Access type: Read and write. Read for data analysis; write for report output and data synchronization.

Google Search Console

What we access: Search performance data (queries, impressions, clicks, position), indexing status, and crawl information.
Why: To provide SEO insights, identify organic search opportunities, and monitor technical SEO health for your stores.
Access type: Read and write. Read for performance analysis; write to submit sitemaps or request indexing of updated pages.

How Google Data Is Used

Data accessed from Google services is used exclusively to power the features you have enabled within Merkanthub. Specifically:

To display unified dashboards combining data from multiple sources.
To generate AI-driven insights and recommendations for your e-commerce operations. When Google data is processed through AI agents powered by third-party language model providers, it is subject to strict data processing agreements, is not used for model training, and remains governed by the Google API Services User Data Policy and Limited Use requirements.
To automate workflows such as report generation and campaign coordination.
To enable collaboration between agency team members working on shared stores.

Google data is never used for purposes unrelated to the functionality you have enabled.

Data Storage and Security

Data accessed from Google services is stored using industry-standard security measures:

All data is encrypted in transit (TLS 1.2+) and at rest (AES-256).
Access to data is restricted to authorized users within your organization based on role-based access controls.
Authentication credentials for Google services are managed securely and are never stored in plaintext.
We conduct regular security reviews and audits of our data handling practices.

Data Sharing

Data from Google services is shared only in the following ways:

With authorized members of your organization who have appropriate access permissions.
With trusted service providers under strict confidentiality agreements, solely to operate the platform.

We never sell Google user data. We do not share Google user data with third parties for advertising, data brokerage, or any purpose unrelated to providing the Services. We do not use Google user data to build profiles for ad targeting or creditworthiness assessments.

Limited Use Disclosure

Merkanthub's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

In accordance with the Limited Use requirements, Merkanthub:

Only uses Google user data to provide and improve the user-facing features that are visible and prominent in the application.
Does not transfer Google user data to third parties unless necessary to provide the Services, required by law, or with explicit user consent.
Does not use Google user data for serving advertisements.
Does not allow humans to read Google user data unless authorized by the user, required for security purposes, or necessary to comply with applicable law.

User Consent and Revocation

You connect Google services to Merkanthub through a standard OAuth consent flow. You choose which services to connect and can review the permissions requested before granting access.

To disconnect a Google service, use the integrations settings within Merkanthub, or revoke access directly from your Google Account permissions page. When you disconnect:

We immediately stop accessing new data from that service.
Cached data from that service is deleted within 30 days.
Reports and insights that relied on that data will no longer update.

Data Deletion

You may request deletion of all Google-sourced data at any time by contacting info@merkanthub.com or through the platform settings. Upon receiving your request:

We will confirm receipt of your request within 2 business days.
All identifiable Google-sourced data will be deleted within 30 days.
You will receive confirmation once deletion is complete.

Aggregated, anonymized data that cannot be traced back to your Google account may be retained for service improvement purposes.

Contact for Data Requests

For questions about our Google data practices, to request data deletion, or to exercise your data rights, contact us at:

Merkanthub, Inc. Email: info@merkanthub.com