
Tino keeps up with what is changing.
It regularly reviews the business, learns its patterns, and brings forward the changes, risks, and opportunities that deserve a closer look.
This week’s best seller ran out of size M
It sold 40 units in three days. Size M sold out yesterday and the campaign is still sending traffic to that page.
Pausing the ad for that size and alerting the supplier stops paying for visits that cannot buy.
Remarketing converts at twice the rate of your other campaigns
Two weeks above its own average, with the same audience and no change in the creative.
Raising its budget by 20% keeps the cost per purchase and adds sales this week.
The 30% discount has now run three weeks in a row
Every week more customers buy with the discount and fewer at full price. A trend, not a spike.
Closing the promo this Sunday and measuring the next week shows whether full price still sells.
Twelve search terms are spending without a single sale
They add up to 9% of this month’s search spend and none produced an order in the last 30 days.
Excluding them leaves that budget on the terms that do sell, without touching the rest of the campaign.
Mobile visits are growing, but buying less
Mobile traffic is up 30% in two weeks and its conversion rate has halved. Nothing changed on desktop.
Checking the mobile payment step before sending more traffic stops paying for visits that leave.
This week’s best seller ran out of size M
It sold 40 units in three days. Size M sold out yesterday and the campaign is still sending traffic to that page.
Pausing the ad for that size and alerting the supplier stops paying for visits that cannot buy.
Remarketing converts at twice the rate of your other campaigns
Two weeks above its own average, with the same audience and no change in the creative.
Raising its budget by 20% keeps the cost per purchase and adds sales this week.
The 30% discount has now run three weeks in a row
Every week more customers buy with the discount and fewer at full price. A trend, not a spike.
Closing the promo this Sunday and measuring the next week shows whether full price still sells.
Twelve search terms are spending without a single sale
They add up to 9% of this month’s search spend and none produced an order in the last 30 days.
Excluding them leaves that budget on the terms that do sell, without touching the rest of the campaign.
Mobile visits are growing, but buying less
Mobile traffic is up 30% in two weeks and its conversion rate has halved. Nothing changed on desktop.
Checking the mobile payment step before sending more traffic stops paying for visits that leave.
This week’s best seller ran out of size M
It sold 40 units in three days. Size M sold out yesterday and the campaign is still sending traffic to that page.
Pausing the ad for that size and alerting the supplier stops paying for visits that cannot buy.
Remarketing converts at twice the rate of your other campaigns
Two weeks above its own average, with the same audience and no change in the creative.
Raising its budget by 20% keeps the cost per purchase and adds sales this week.
The 30% discount has now run three weeks in a row
Every week more customers buy with the discount and fewer at full price. A trend, not a spike.
Closing the promo this Sunday and measuring the next week shows whether full price still sells.
Twelve search terms are spending without a single sale
They add up to 9% of this month’s search spend and none produced an order in the last 30 days.
Excluding them leaves that budget on the terms that do sell, without touching the rest of the campaign.
Mobile visits are growing, but buying less
Mobile traffic is up 30% in two weeks and its conversion rate has halved. Nothing changed on desktop.
Checking the mobile payment step before sending more traffic stops paying for visits that leave.
Each finding is evaluated in the context of your store’s own patterns.

































